H2O Racing’s carbon neutral strategy is very much in line with the strong direction on environmental responsibilities taken and implemented by Dr. Raffaele Chiulli, president of the sport’s world governing body, the Union Internationale Motonautique (UIM), and its close working relationship with the United Nations Environmental Programme (UNEP).
Since its foundation in 2010 in Florence, more than 320,000 trees have been planted in Africa, South America and Italy. All trees are planted directly by local farmers and bring environmental, social and financial benefits to their communities. Thanks to its business model, in 2014 Treedom became part of the Certified B Corporations, a network of companies that stand out for high environmental and social performance.
Every tree on Treedom is geo-localized and photographed and has its online page, it can be kept or virtually gifted to others. Thanks to these features, Treedom’s tree engages people and at the same time it represents a great communication and marketing tool for companies.